In 2025, Facebook will continue to be one of the most powerful platforms for business growth. Small business owners or large brands will need an active and engaging Facebook Business Page to maintain an online presence. But here’s the thing—simply having a page isn’t enough. Posting the right content that resonates with your audience and sparks engagement is essential for success.

The big question is: What type of content should you be posting? With so many options, it can be tough to know where to start. That’s why we’re here to help! In this post, we’ll explore the top types of content to share on your Facebook Business Page in 2025, so you can build a loyal following and drive more sales.

But it’s not just about sharing anything that comes to mind. The content you post should be strategically designed to connect with your audience, whether that’s through educational posts, entertaining visuals, or interactive polls. A well-rounded content mix keeps your followers interested and engaged, turning them into advocates for your brand.

Ready to take your Facebook content to the next level? Let’s dive into the must-have types of content that can transform your Facebook Business Page into a dynamic hub of interaction and growth.

1. Promotional Posts

Let’s start with the basics: promotional posts. Every business needs to showcase its products or services. But it’s important to strike a balance. Constantly bombarding your followers with “buy now” posts can quickly turn them off. Instead, think about how to present your products in a way that doesn’t feel too pushy.

For example, instead of just saying “Check out our new product,” you could share a behind-the-scenes look at how it’s made, or post a customer testimonial about how it’s helped them. This approach makes your promotions feel more natural and less sales-driven, creating a better user experience.

Use eye-catching visuals and make sure to include a clear call-to-action (CTA) like “Shop Now” or “Learn More.” Promotional posts can drive conversions when done right.

2. Customer Testimonials & Reviews

One of the most powerful content you can post on your Facebook Business Page is user-generated content, specifically testimonials and reviews. People trust other customers more than they trust businesses, thus sharing positive feedback from your happy clients is key to building trust and credibility.

But don’t just share written reviews—get creative! Post video testimonials, before-and-after images, or quotes from satisfied customers. These posts provide social proof, showing potential customers that others have had a great experience with your brand.

Encourage your followers to leave reviews by offering incentives, like discounts or entry into a giveaway. A steady stream of positive reviews can significantly boost your business’s reputation on Facebook.

3. Behind-the-Scenes Content

Show your followers the human side of your business with behind-the-scenes content. People love to see what goes on behind the curtain, whether it’s how your products are made, your team brainstorming ideas, or a glimpse into your office culture.

Behind-the-scenes posts give your business personality and build a connection with your audience. Plus, they make your brand seem more approachable and authentic, which helps create a sense of community.

Use Stories or Live Videos for more personal, unpolished behind-the-scenes content. This can make your posts feel more real and relatable.

4. Educational or How-To Content

Want to establish yourself as an authority in your industry? Educational or how-to content is a great way to do just that. By providing valuable information, tips, or tutorials, you show your audience that you’re not just selling something, you’re helping them solve problems and improve their lives.

This could be anything from a quick tutorial on using your product, to an informative post about trends in your industry. Use infographics, videos, or carousel posts to keep the content engaging and digestible.

Repurpose content, turn blog posts into Facebook posts, videos into infographics, etc. The more ways you can share your knowledge, the better!

5. Engaging Visuals & Interactive Content

We all know that visuals catch attention faster than text. Whether it’s stunning images, vibrant infographics, or interactive content like polls and quizzes, incorporating visuals into your posts can increase engagement significantly.

Polls and quizzes are particularly powerful for Facebook Business Pages because they encourage interaction. The more your followers engage with your content, the more likely Facebook is to show it to a wider audience. So, ask questions that spark conversation or create fun, lighthearted quizzes that align with your brand.

Use Facebook Stories and Carousels to share multiple images or products in a single post. These formats make it easy to keep your followers engaged and scrolling through your content.

6. Industry News and Trends

Sharing industry news and updates is a great way to keep your followers informed while positioning yourself as a thought leader in your niche. Whether it’s breaking news, new research, or trends shaping your industry, staying on top of relevant developments shows that your business is knowledgeable and engaged with the latest happenings.

Don’t just share the news, add your insights or commentary on how it relates to your followers. This helps create a more personal connection with the content and sparks conversation.

For more information on using Facebook Insights, check out this guide to Facebook Insights

7. Seasonal and Themed Posts

Seasonal and themed posts are a fun and effective way to keep your Facebook Business Page fresh and timely. Whether it’s holiday promotions, special events, or just a fun post celebrating a certain day, tying your content to a specific theme or season can help you stay relevant.

For example, post special offers during holidays, or create themed posts around special days like National Customer Appreciation Day. These posts create a sense of urgency and excitement, encouraging followers to interact with your page.

Plan your seasonal content and integrate it with your overall content calendar to keep everything cohesive.

Conclusion

Posting the right types of content on your Facebook Business Page can take your social media marketing strategy from good to great. By sharing a variety of content that educates, engages, and entertains your audience, you’ll foster a community loyal to your brand. And don’t forget, Facebook is all about connection, so make sure every post brings you closer to your followers.

Start incorporating these content ideas into your strategy and watch your engagement and reach grow. Ready to level up your Facebook game? Let’s make it happen!

Now that you’ve learned about the best types of content to post on your Facebook Business Page, it’s time to take action! Don’t just post, engage your audience and encourage them to interact with your content. Start by planning your next Facebook post using one of the ideas from this list. Remember to use a clear CTA, whether it’s encouraging users to share, comment, or visit your website.

Want to optimize your Facebook strategy even further? Check out these Facebook marketing tips from HubSpot.

FAQs about Types of Content to Post on Your Facebook Business Page